Greg is the founding pastor of Seacoast Church, one of the early adopters of the multi-site model. Located in Mt. Pleasant, South Carolina, Seacoast has been recognized by various media as an innovative and influential thought leader in future strategies for church growth and development. Seacoast combines a unique approach to highly participatory worship with a heart for missional evangelism. Greg calls their weekends a practical, spirit filled, but non-spooky, yet kind of mystical worship experience, done in multiple locations, very inexpensively. Seacoast currently has twenty-nine weekend worship experiences in thirteen separate locations.